5-star Reviews From People Like You
Closed October 2018
David Braucher was great! This was our 2nd time working with him on a home loan. The process was smooth & easy, we appreciated his responsiveness and quick communication by phone, text, and email. I highly recommend David at PrimeLending.
Closed August 2019
David Braucher is
amazing! He's a great communicator, super fast in answering questions, going to
bat for us, keeping us calm and helping us navigate through the process. Highly
Recommended!
- 400+ Products
- 30+ Year History
- National Lender Serving All 50 States
- 97% Customer Satisfaction Rating1
- 400+ Products
- 30+ Year History
- National Lender Serving All 50 States
- 97% Customer Satisfaction Rating1

- 400+ Products
- 30+ Year History
- National Lender Serving All 50 States
- 97% Customer Satisfaction Rating1
Our simplified loan process
Loanplicity
Where home loans and simplicity unite. ®
Achieving your homeownership goals is much simpler with Loanplicity and a
PrimeLending Loan Officer by your side. From online application through on-time closing, we have the
digital process and the mortgage expertise to guide you every step of the way.
Discover Our Process ›
Which type of loan is right for you?
Why Primelending?

PrimeLending is a proven powerhouse in home lending, combining personal guidance and local expertise with fast service, more choices and the flexibility to meet homeowners’ unique needs. We’re relentlessly focused on empowering our customers to boldly pursue their homeownership goals. With more than 30 years of mortgage experience, we’ve perfected the home loan process by providing five-star service, user-friendly technology and world-class support resulting in a more rewarding, stress-free experience.
Let's discuss your options,
connect with me today
1Survey administered and managed by an independent third party following loan closing. 97% satisfaction rating refers to the average rating our customers have given our loan officers for the period 01/01/20-03/31/20.