Meet Damon
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I'm Here To Help
Is buying, refinancing or renovating a home in your future? Let me help you achieve your homeownership goals through our simple and hassle-free home loan process. I’ll be by your side delivering personalized service, professional guidance and timely results on the way to your ideal home loan.
I'm Here To Help
Is buying, refinancing or renovating a home in your future? Let me help you achieve your homeownership goals through our simple and hassle-free home loan process. I’ll be by your side delivering personalized service, professional guidance and timely results on the way to your ideal home loan.
I'm Here To Help
Is buying, refinancing or renovating a home in your future? Let me help you achieve your homeownership goals through our simple and hassle-free home loan process. I’ll be by your side delivering personalized service, professional guidance and timely results on the way to your ideal home loan.
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5-star Reviews From People Like You

My experience with Prime Lending and especially Damon Ford was nothing less than "exceptional". Damon made my experience very smooth and became like a friend during the process. He answered all my questions and put me at ease and even worked with me around my schedule. Without a doubt I would recommend Damon and Prime Lending to anyone looking for financing for a new home. Thank you, Damon and Prime Lending!!

Diane M.

LaPorte, TX

As a new homeowner, I was so blessed to have Damon Ford as our senior mortgage loan officer. He made our home buying process a success!!! He is an extremely knowledgeable person and very dedicated to his work. Throughout the buying process he guided us step by step and kept us updated by phone and by email, which helped us very much. Even if it was late at night he was willing to answer that phone and delightedly answered any questions we had in our minds. Thanks you Damon for all your dedication in assisting us! God Bless You!

Rosa S.

Pasadena, TX

I would highly recommend Damon Ford for any loan you might need. He is interested in your needs and your timeline and jumps through hoops to get the loan in place as soon as possible. He was extremely busy when we came along with our loan request but he managed to get everything worked out and approved in 23(?) days. That is amazing to me. We've gone through this process several other times and never was it as quick and painless as Damon made it.

Dianne F.

Houston, TX

Highlights
  • 400+ Products
  • 30+ Year History
  • National Lender Serving All 50 States
  • 96% Customer Satisfaction Rating1
Highlights
  • 400+ Products
  • 30+ Year History
  • National Lender Serving All 50 States
  • 96% Customer Satisfaction Rating1
Neighborhood near a lake
Highlights
  • 400+ Products
  • 30+ Year History
  • National Lender Serving All 50 States
  • 96% Customer Satisfaction Rating1

Our simplified loan process
Loanplicity

Where home loans and simplicity unite. ®

Achieving your homeownership goals is much simpler with Loanplicity and a PrimeLending Loan Officer by your side. From online application through on-time closing, we have the digital process and the mortgage expertise to guide you every step of the way.

Discover Our Process ›

Which type of loan is right for you?

Why Primelending?

PrimeLending is a proven powerhouse in home lending, combining personal guidance and local expertise with fast service, more choices and the flexibility to meet homeowners’ unique needs. We’re relentlessly focused on empowering our customers to boldly pursue their homeownership goals. With more than 30 years of mortgage experience, we’ve perfected the home loan process by providing five-star service, user-friendly technology and world-class support resulting in a more rewarding, stress-free experience.

Let's discuss your options,
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1Survey administered and managed by an independent third party following loan closing. 96% satisfaction rating refers to the average rating our customers have given our loan officers for the period 01/01/2020–12/31/2020.