The Eckard Team
- 400+ Products
- 30+ Year History
- Top 10 Purchase Lender1
- 96% Customer Satisfaction Rating2
- 400+ Products
- 30+ Year History
- Top 10 Purchase Lender1
- 96% Customer Satisfaction Rating2

- 400+ Products
- 30+ Year History
- Top 10 Purchase Lender1
- 96% Customer Satisfaction Rating2
Discover which type of loan
is right for you
Our simplified loan process
Where home loans and simplicity unite. ®
Achieving your homeownership goals is much simpler with Loanplicity and a
PrimeLending Loan Officer by your side. From online application through on-time closing3, we have the
digital process and the mortgage expertise to guide you every step of the way.
Discover Our Process ›

Have questions about getting a mortgage?
We can help you
1Ranked by Marketrac® for purchase units nationally for 2012-2017.
2Survey administered and managed by an independent third party following loan closing. 96% satisfaction rating refers to the average rating our customers have given our loan officers for the period 01/01/22-12/31/22.
3On time closing and fast processing is dependent on many factors including receiving timely documentation from the borrower.