Meet Jack
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I'm Here To Help
Is buying, refinancing or renovating a home in your future? Let me help you achieve your homeownership goals through our simple and hassle-free home loan process. I’ll be by your side delivering personalized service, professional guidance and timely results on the way to your ideal home loan.
I'm Here To Help
Is buying, refinancing or renovating a home in your future? Let me help you achieve your homeownership goals through our simple and hassle-free home loan process. I’ll be by your side delivering personalized service, professional guidance and timely results on the way to your ideal home loan.
I'm Here To Help
Is buying, refinancing or renovating a home in your future? Let me help you achieve your homeownership goals through our simple and hassle-free home loan process. I’ll be by your side delivering personalized service, professional guidance and timely results on the way to your ideal home loan.
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5-star Reviews From People Like You

Our experience was very positive. Our expectations and concerns wer handled professionally. One little glitch with the clsoing cost was prompltly resolved. We felt like you went above and beyond with our best interests in mind.

One of the easiest transactions I've done lately. Even though I had difficulty in getting docs to you quickly, as soon as I did get them in you handled them very quickly and got back to me right away.

I’ve known and worked with Jack Loughborough for over two years now. Jack's professionalism, honesty, efficiency, and his dedication to serving his clients has impressed me more and more over the years. Jack has always been available when I call or e-mail him, even on weekends. He's one of the best in the business and will go the extra mile to help his clients. His knowledge of the business helps me with helping my clients. I trust Jack to be able to refer him to my clients because I know he'll give his best to them. I highly recommend Jack for all your loan financing
Highlights
  • 400+ Products
  • 30+ Year History
  • National Lender Serving All 50 States
  • 96% Customer Satisfaction Rating1
Highlights
  • 400+ Products
  • 30+ Year History
  • National Lender Serving All 50 States
  • 96% Customer Satisfaction Rating1
Neighborhood near a lake
Highlights
  • 400+ Products
  • 30+ Year History
  • National Lender Serving All 50 States
  • 96% Customer Satisfaction Rating1

Our simplified loan process
Loanplicity

Where home loans and simplicity unite. ®

Achieving your homeownership goals is much simpler with Loanplicity and a PrimeLending Loan Officer by your side. From online application through on-time closing, we have the digital process and the mortgage expertise to guide you every step of the way.

Discover Our Process ›

Why Primelending?

PrimeLending is a proven powerhouse in home lending, combining personal guidance and local expertise with fast service, more choices and the flexibility to meet homeowners’ unique needs. We’re relentlessly focused on empowering our customers to boldly pursue their homeownership goals. With more than 30 years of mortgage experience, we’ve perfected the home loan process by providing five-star service, user-friendly technology and world-class support resulting in a more rewarding, stress-free experience.

Let's discuss your options,
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1Survey administered and managed by an independent third party following loan closing. 96% satisfaction rating refers to the average rating our customers have given our loan officers for the period 01/01/2020–12/31/2020.